Are you reaping the rewards from rural tourism?


Valuable support is on offer to tourism providers in Exmoor and Somerset to help them make the most of their rural environment to give visitors first rate and unforgettable experiences on holiday. Somerset County Council, West Somerset Council, Sedgemoor District Council and Exmoor National Park Authority are inviting tourism businesses to join them for three practical workshops, networking and presentations.

These exclusive free seminars are being organised by the four local authorities in the area that are working together on the ‘Interreg’ EU funded COOL Tourism project, aimed at boosting rural tourism by looking at best practice, supporting providers and developing themed marketing campaigns.

The first is a Coleridge Way business workshop on 10 June, 11am – 2pm at the Moorland Hall, Wheddon Cross

Following the successful launch of the Coleridge Way extension, businesses from right along the route and surrounding areas from Nether Stowey – Porlock – Lynmouth are invited to join a workshop to explore how to make money from the Coleridge Way.

The workshop will provide businesses with the background to the Coleridge Way, top tips on gaining business from walkers, case studies from the industry, and a great opportunity to build networks with different sectors along the route including accommodation providers, local Walkers are Welcome communities, transport / luggage transfer providers, activity providers and information services.

There will also be an opportunity to develop and join a new business network to further develop collaboration and support amongst the industry for the route. New Coleridge Way leaflets will also be available for you to collect. The event is free and includes a buffet lunch. Advanced booking is essential (a charge of £10 will be made for any places booked but not attended due to the costs incurred).

To book please with your name, organisation, contact details and any dietary requirements. 

The second and third sessions will be on June 16 at Burnham-On-Sea or June 17 at Dunster, where business coach and motivator, David Dann, will lead a session on experiential tourism and niche markets and Jim Hardcastle of Viper Marketing will talk about digital campaigns that change behaviour.

In addition to marketing support there will be advice on business grants and adapting to climate change. The seminars will provide a helping hand for local businesses as they prepare for the peak season, show that the area is open for business and offer some great experiences.

Jim Hardcastle of Viper, said: “Tourism businesses in Exmoor and Somerset are superbly placed to benefit from the rise in popularity of holidays offering the rich experiences available in rural destinations such as wildlife walks, food safaris, village heritage and many more.

“We are surprised how many businesses don’t really see what valuable natural resources they have on their doorsteps and how they can create bespoke holidays for people who appreciate them.”

The Burnham –On- Sea seminar is in the Princess Theatre and the Dunster seminar is in the Tithe Barn. Both run from 10am – 4pm and include lunch. Any rural tourism based businesses located in Somerset or Exmoor National Park who think they would benefit from the seminars are invited to visit the course website at:


About Programme Manager

Helping people to enjoy and appreciate Exmoor National Park's moorland, and supporting those who take care of it.
This entry was posted in Exmoor National Park, Moorland the Heart of Exmoor and tagged , , , , , , , , , , . Bookmark the permalink.

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