News from Exmoor Tourism Partnership.
Two new TV adverts to boost Exmoor Tourism
Two new TV adverts extolling the virtues of Exmoor National Park, The Quantock Hills and the West Somerset Coast air this May to a targeted audience of 3 million plus viewers. Commissioned by the Exmoor Tourism Partnership with funding from the Exmoor National Park Authority’s Partnership Fund and produced by Skylark media, the ads aim to raise awareness of the area’s spectacular natural beauty and what visitors can do to make the most of their time here.
“We’ve produced two ads to appeal to slightly different markets,” says Exmoor National Park Authority’s Dan James who sits on the ETP Marketing Committee. “The excellent production team, who have previously worked with the BBC, shot some amazing aerial footage which really displays the wonderful diversity of our landscape to its full advantage. We wanted to highlight Exmoor and the surrounding area as a quality UK holiday destination and hope that this will impress audiences who may not have considered visiting the area before.”
The first advert begins with a breathtaking birds eye view sweeping up Hoar Oak Water at Watersmeet and goes on to show Exmoor ponies above Porlock, the National Trust Village of Selworthy, the dramatic coast at Heddons Mouth and Dunkery Beacon, Exmoor’s highest point. The second advert is more activity-focussed, portraying the many outdoor opportunities that the area has to offer such as sailing, high ropes, mountain biking and riding in addition to aerial views of the coastline.
The footage will also be used for a brand new immersive 10minute audio visual experience which will be a key feature within the new Lynmouth Pavilion National Park Centre opening later this year.
– Ends –
Notes to Editors
The Exmoor Tourism Partnership (ETP) a not-for-profit organisation comprising Exmoor National Park Authority, Exmoor Tourist Association, West Somerset Council, North Devon + and Somerset County Council. The partnership works to promote Exmoor National Park, the West Somerset coast and Quantock Hills AONB. To find out more about the ETP visit www.Visit-Exmoor.co.uk
- View the two ads here: www.visit-exmoor.co.uk/tv_advert
- More details on the Exmoor Video Competition here www.visit-exmoor.co.uk/video_comp
- More information on Skylark Media at www.skylarkmediagroup.co.uk
- More details on the new Lynmouth Pavilion National Park Centre at http://tinyurl.com/chwhtvl